Some communications simply must be correct, clear and concise.Ĭompleteness is often one of the most important of the 7 Cs of communication. This will reduce the effectiveness of your communication. If your audience spots errors in either, they will be distracted and your credibility will be greatly reduced. It’s essential that both the factual information and the language and grammar you use are correct. You should avoid jargon, use simple language, use simple structures and focus on the core points of your message. Secondly, it’s essential that the content of the communication is itself clear. If there are multiple goals, each should be laid out separately. The recipient should be made aware of why they are receiving the message and what you’re trying to achieve by delivering it. Firstly, it’s important to be clear about the purpose of the message you’re delivering.
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